Ian Schrager is perhaps the most well-known hotelier and his EDITION hotels are marking the next chapter in the lifestyle hotel story. Combining the personal, intimate and individualized experiences that Schrager is known for with the global reach and scale of Marriott, EDITION hotels offer a truly distinct hotel experience.
Spherical was tasked with designing and developing a global brand site for EDITION. On one site, we unified all global properties while also speaking to the idea behind the brand and collaborations that make it unique in the market.
Our creative team visited EDITION hotels in New York, Miami and London. By understanding how the brand changes from city to city, and more importantly, which elements stay the same, our designers were able to create a digital experience that feels much like the experience guests have at each property.
Across all property sites, we improved UI and UX design so potential guests can get a sense what makes each hotel unique. We also designed and developed a custom global navigation, which allows users to quickly and fluidly navigate to different EDITION hotels around the world—much like a jet set traveler in real life.