Park Hyatt

Park Hyatt

Services

  • Social

 

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01 Background

The Park Hyatt brand is all about elegance, luxury and treating every guest to first-class service. Introduced in 1980, the unique portfolio of Park Hyatt hotels around the world have come to reflect understated luxury through their renowned art and design, exceptional food and wine, and highly personalized service.

02 Approach

Spherical’s social media team managed Park Hyatt’s global social media accounts. With more than 30 hotels under the Park Hyatt brand around the world, our small, agile team produced diverse content covering dining, entertainment, special offers and pointed destination recommendations for hotels in North America, Europe, Africa, Asia and beyond.

We also partnered with Park Hyatt to present The New York Times TasteMasters campaign, an innovative collaboration that paired cultural trailblazers in art, cuisine, and fashion in live conversations moderated by New York Times journalists. Each TasteMasters event took place in a Park Hyatt flagship property, in New York, Paris and Tokyo. While influential figures like celebrated chef Yotam Ottolenghi and MoMA PS1 art director Klaus Biesenbach participated in live discussions, we added a fully-integrated digital extension of the TasteMasters campaign across social media.

Leading up to each TasteMasters event, we hosted Twitter chats, provided dedicated community management, and produced destination recommendations through social content that supported Park Hyatt’s brand pillars: art, architecture, design, food and wine.

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03 Results

Generated more than 30,000 Facebook link clicks to Park Hyatt property websites

Generated mote than 3,600 Twitter link clicks to Park Hyatt property websites

Increased followers on the global brand Facebook page by 175%

Increased followers on the global brand Instagram account by 124%

 

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