Rosewood Hotels & Resorts hired Spherical to create Rosewood Conversations, a multifaceted digital magazine to showcase the brand’s distinctive destinations through the lens of distinguished personalities. Previously, various content efforts had lived in different places on and off rosewoodhotels.com. Rosewood Conversations was to serve as a new hub, streamlining the exploration process for readers and bringing Rosewood’s A Sense of Place® philosophy to life with conversational content from a rich network of creative talents, fashion icons, legends, upstarts and bold personalities who intimately know Rosewood locations.
Spherical tapped into a an extensive network of international writers and photographers to contribute to Rosewood Conversations. Flexible story templates allow for first-person accounts, interactive maps, interviews with notable locals, neighborhood guides, and insider insights to appear differently across the site.
Intended to inspire and inform through unique perspectives on travel, art, fashion, cuisine, and culture, the digital platform is continually updated to serve as an insider’s travel guide for each destination and a resource for every stage of the travel process.