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For decades Kurien Jacob‘s pioneering spirit has pushed our industry forward. He established Highgate’s iconic reputation in revenue management that’s set the standard for others to follow. Now leading Highgate Tech Venture (HTV), KJ has his finger on the pulse of the evolution of the industry. A long time friend of Spherical, KJ sat...
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Having transformed the former home of Hunter S. Thompson, a century-old church, and a jazz club into modern getaways in LA, DC, Austin, and soon-to-be San Francisco respectively, Hotel knows how to make the most of its environment. In addition to magnifying local culture, the hotel excels at adapting to modern guests’ needs and...
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On a recent visit to Spherical’s client, The Maybourne Beverly Hills, Lori Kresse, VP of Client Service and Integrated Marketing, sat down with Frank Bowling for an afternoon chat. With one of the most impressive resumes in hospitality history, Frank started his career in London at Connaught eventually moved to the States where he...
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I live in New York City. I’ve never considered leaving and don’t plan to. I work in the marketing of the travel industry. I’ve never considered changing course and don’t plan to. Yet, each morning I step into our new offices (we moved into a modified space at the Roger Smith Hotel on 47th...
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Written by Lori Kresse, VP of Integrated Marketing & Client Services, Spherical Marketing luxury hotels is both an art and a science. Guests have high expectations and are attracted to thoughtfully designed and inspired hotels. While your marketing ecosystem should reflect this premium caliber of service and design, the success of your digital presence...
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Friends, partners and everyone in this industry that we all love: With the all the unknowns and ongoing developments, we feel it’s an important time to come together collectively as members of the hospitality community. As an agency, we have an incredible network of great minds, and we’re calling on them to think positively...
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Spherical’s VP of Creative shares his design approach. Banner Image by Michael Carnevale Everything has sound. Everything. A lesson learned the summer after I nearly failed English 101 over Lord Tennyson’s poem, “The Brook.” My teacher challenged my classmates and I to read the poem to ourselves. “Euphony,” my teacher professed, was the magic...
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Everyone at Spherical loves the travel industry and hotel marketing. But that doesn’t mean we don’t recognize its flaws. One of the most noticeable issues today is inclusivity—or lack thereof—across a range of hospitality and transportation businesses and campaigns. Enter Jessica Nabongo, a Detroit-based travel entrepreneur who’s hoping to help change that through awareness....
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How California’s hotel on wheels is solving the ‘500 mile problem’ for the modern day traveler. Americans today looking to travel medium-length distances face a dilemma. Often, it’s too expensive to fly, and too time consuming to drive. Enter, Cabin: a luxe sleeper bus that transports passengers between LA and San Francisco overnight. “The...
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What’s on the modern traveler’s mind in 2019? We turned to Deepak Shrivastava, co-founder of app Porter & Sail. The omni-channel platform provides travelers with all-in-one functionality—hotel recommendations and booking, upgrade enrollment, neighborhood guides, mobile check-in—before, during and after their trip. Spherical’s rolling out a partnership with the app, and recently sat down with...
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