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Essays

A Conversation with Kurien Jacob of Highgate Tech Ventures (HTV)

For decades Kurien Jacob‘s pioneering spirit has pushed our industry forward. He established Highgate’s iconic reputation in revenue management that’s set the standard for others to follow. Now leading Highgate Tech Venture (HTV), KJ has his finger on the pulse of the evolution of the industry. A long time friend of Spherical, KJ sat...

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A Conversation with Kurien Jacob of Highgate Tech Ventures (HTV)spherical

How Hotels Doubled Mobile Bookings With Selfbook

Having transformed the former home of Hunter S. Thompson, a century-old church, and a jazz club into modern getaways in LA, DC, Austin, and soon-to-be San Francisco respectively, Hotel knows how to make the most of its environment. In addition to magnifying local culture, the hotel excels at adapting to modern guests’ needs and...

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How Hotels Doubled Mobile Bookings With Selfbookspherical

Frank Bowling on Legendary Luxury Hospitality

On a recent visit to Spherical’s client, The Maybourne Beverly Hills, Lori Kresse, VP of Client Service and Integrated Marketing, sat down with Frank Bowling for an afternoon chat. With one of the most impressive resumes in hospitality history, Frank started his career in London at Connaught eventually moved to the States where he...

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Frank Bowling on Legendary Luxury Hospitalityspherical

It’s Time to Start the Next Chapter

I live in New York City. I’ve never considered leaving and don’t plan to. I work in the marketing of the travel industry. I’ve never considered changing course and don’t plan to. Yet, each morning I step into our new offices (we moved into a modified space at the Roger Smith Hotel on 47th...

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It’s Time to Start the Next Chapterpackleader

Parallels in Luxury Hospitality and Performance Marketing

Written by Lori Kresse, VP of Integrated Marketing & Client Services, Spherical Marketing luxury hotels is both an art and a science. Guests have high expectations and are attracted to thoughtfully designed and inspired hotels. While your marketing ecosystem should reflect this premium caliber of service and design, the success of your digital presence...

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Parallels in Luxury Hospitality and Performance Marketingspherical

COVID-19 – Hotel Marketing Considerations

Friends, partners and everyone in this industry that we all love: With the all the unknowns and ongoing developments, we feel it’s an important time to come together collectively as members of the hospitality community. As an agency, we have an incredible network of great minds, and we’re calling on them to think positively...

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COVID-19 – Hotel Marketing Considerationsspherical

Cebo Campbell on Web Design’s Inherent Rhythm

Spherical’s VP of Creative shares his design approach. Banner Image by Michael Carnevale Everything has sound. Everything. A lesson learned the summer after I nearly failed English 101 over Lord Tennyson’s poem, “The Brook.” My teacher challenged my classmates and I to read the poem to ourselves. “Euphony,” my teacher professed, was the magic...

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Cebo Campbell on Web Design’s Inherent Rhythmspherical

Jessica Nabongo on Making the Travel Industry More Inclusive

Everyone at Spherical loves the travel industry and hotel marketing. But that doesn’t mean we don’t recognize its flaws. One of the most noticeable issues today is inclusivity—or lack thereof—across a range of hospitality and transportation businesses and campaigns. Enter Jessica Nabongo, a Detroit-based travel entrepreneur who’s hoping to help change that through awareness....

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Jessica Nabongo on Making the Travel Industry More Inclusivespherical

Phillip Crupi on the Fixing 500-Mile Problem in Travel

How California’s hotel on wheels is solving the ‘500 mile problem’ for the modern day traveler. Americans today looking to travel medium-length distances face a dilemma. Often, it’s too expensive to fly, and too time consuming to drive. Enter, Cabin: a luxe sleeper bus that transports passengers between LA and San Francisco overnight. “The...

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Phillip Crupi on the Fixing 500-Mile Problem in Travelspherical

Porter & Sail’s Deepak Shrivastava on What to Watch For in 2019

What’s on the modern traveler’s mind in 2019? We turned to  Deepak Shrivastava, co-founder of app Porter & Sail. The omni-channel platform provides travelers with all-in-one functionality—hotel recommendations and booking, upgrade enrollment, neighborhood guides, mobile check-in—before, during and after their trip. Spherical’s rolling out a partnership with the app, and recently sat down with...

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Porter & Sail’s Deepak Shrivastava on What to Watch For in 2019spherical

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