Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Spherical: Spherical is a boutique digital marketing agency for lifestyle brands in hospitality and travel. We tell compelling stories for our clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management.

## Sitemaps
[XML Sitemap](https://spherical.co/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Frank Bowling on Legendary Luxury Hospitality](https://spherical.co/frank-bowling-on-legendary-luxury-hospitality/): On a recent visit to Spherical’s client, The Maybourne Beverly Hills, Lori Kresse, VP of Client Service and Integrated Marketing, sat down with Frank Bowling for an afternoon chat. With one of the most impressive resumes in hospitality history, Frank started his career in London at Connaught eventually moved to the States where he was the Vice President and Manager at The Carlyle (twice!) and General Manager at The Ritz-Carlton Central Park in New York City. Years later he relocated to the west coast to the Bel Air and Peninsula in Los Angeles, and most recently is a Hotel Ambassador at The Maybourne Beverly Hills. Loyal guests and close friends like Nancy Regan followed him along the way.  
- [The Path of Hotel Technology with Kurien Jacob](https://spherical.co/the-path-of-hotel-technology-with-kurien-jacob/): For decades Kurien Jacob‘s pioneering spirit has pushed our industry forward. He established Highgate’s iconic reputation in revenue management that’s set the standard for others to follow. Now leading Highgate Tech Venture (HTV), KJ has his finger on the pulse of the evolution of the industry.
- [How Hotels Doubled Mobile Bookings With Selfbook](https://spherical.co/how-hotels-doubled-mobile-bookings-with-selfbook/): Having transformed the former home of Hunter S. Thompson, a century-old church, and a jazz club into modern getaways in LA, DC, Austin, and soon-to-be San Francisco respectively, Hotel knows how to make the most of its environment. In addition to magnifying local culture, the hotel excels at adapting to modern guests’ needs and preferences. With a relatively young demographic, the LINE turned to digital agency of record, Spherical, and Selfbook post-pandemic to boost direct bookings with its ecommerce-friendly tools like one-click checkout and digital wallet support.
- [It’s time to start the next chapter](https://spherical.co/lets-go/): I’ve never considered leaving and don’t plan to. I work in the marketing of the travel industry. I’ve never considered changing course and don’t plan to. Yet, each morning I step into our new offices (we moved into a modified space at the Roger Smith Hotel on 47th and Lexington), I bear witness to the stunning convergence of the times. Where once the streets gyrated with movement around Grand Central, it is preternaturally quiet. Where the doors of many storied hotels once offered gateways for travelers to live out their New York dreams, those same doors are boarded shut and dreams deferred. You won’t hear me sugarcoat the reality of it all. Cities are literally on fire, people are literally fighting in the streets for justice, and the togetherness that has always ferried us through rough times is at a social distance. Things are tough. The difficulty and impact cannot (and should not) be made small. But, we can learn to be bigger. We can, even in these times, find a way forward and go.
- [Parallels in Luxury Hospitality and Performance Marketing](https://spherical.co/parallels-in-luxury-hospitality-and-performance-marketing/): Guests have high expectations and are attracted to thoughtfully designed and inspired hotels. While your marketing ecosystem should reflect this premium caliber of service and design, the success of your digital presence cannot be sacrificed. At Spherical we push the creative envelope as far as possible while maximizing your marketing performance and utilizing precious media dollars to get the right eyes on it. Our clients are most successful when this delicate balance is mastered.
- [Cebo Campbell on Web Design’s Inherent Rhythm](https://spherical.co/cebo-campbell-web-design-rhythm/): Everything has sound. Everything. A lesson learned the summer after I nearly failed English 101 over Lord Tennyson’s poem, “The Brook.” My teacher challenged my classmates and I to read the poem to ourselves. “Euphony,” my teacher professed, was the magic of the poem, and our final was to tell the class what we heard as we read it. Heard, not read. “Listen for the sounds”, she said. Still, I read that poem so many times I memorized the stanzas. And as a teen who obviously knew all there was to know, I could confirm for certain that I didn’t hear anything aside from the classroom air conditioner groaning at the pace of my boredom. Again, I read the poem:
- [Jessica Nabongo on Making the Travel Industry More Inclusive](https://spherical.co/jessica-nabongo-on-inclusive-travel/): Everyone at Spherical loves the travel industry and hotel marketing. But that doesn’t mean we don’t recognize its flaws. One of the most noticeable issues today is inclusivity—or lack thereof—across a range of hospitality and transportation businesses and campaigns.
- [Phillip Crupi on the Fixing 500-Mile Problem in Travel](https://spherical.co/phillip-crupi-on-the-fixing-500-mile-problem-in-travel/): How California’s hotel on wheels is solving the ‘500 mile problem’ for the modern day traveler.
- [Porter & Sail’s Deepak Shrivastava on What to Watch For in 2019](https://spherical.co/deepak-shrivastava-porter-sail/): What’s on the modern traveler’s mind in 2019? We turned to  Deepak Shrivastava, co-founder of app Porter & Sail. The omni-channel platform provides travelers with all-in-one functionality—hotel recommendations and booking, upgrade enrollment, neighborhood guides, mobile check-in—before, during and after their trip.
- [Ryan Diggins on Becoming a Hotelier](https://spherical.co/ryan-diggins-on-becoming-a-hotelier/): Denver, Colorado, is booming. Cranes pierce the skyline—with its enviable Rocky Mountain backdrop—and the city’s cultural scene is undergoing a bona fide renaissance. One of the neighborhoods at the center of this activity is River North Art District, where former warehouses have become art studios, music venues and top restaurants. The street art scene has garnered international attention with artists like JR and Shepard Fairey participating in its mural festival. This past year, The Ramble hotel opened there too, with an outpost of legendary bar Death & Co to boot. The hotel earned immediate acclaim for its design—inspired by Denver’s Gold Rush roots—and all-around awesomeness, landing on the pages of Travel + Leisure, Robb Report, and Conde Nast Traveler.
- [Danika Druttman on the Intersection of Art and Hospitality](https://spherical.co/danika-druttman-on-the-intersection-of-art-and-hospitality/): With the rise of the boutique lifestyle hotel segment has come the rise of guest expectations. Danika Druttman, founder of Mira Muse, a bespoke arts and cultural programming company, is acutely aware that today’s travelers demand unique local experiences.
- [Simone Fabricius on Travel, Connection, and Branding](https://spherical.co/simone-fabricius-branding/): Danish-born designer Simone Fabricius has always loved drawing. From an early age, she recognized her passion for design, and after studying graphic design at the University of Copenhagen she moved to Paris to continue pursuing her career. After ten years of working for larger international branding and design agencies, Fabricius was ready to start something new.
- [Tracy Komlos on Connecting Women with Wanderlust](https://spherical.co/tracy-komlos-pangea-dreams/): So you want to be an influencer? Tracy Komlos can help. Her company, Pangea Dreams, has grown from a small production agency to a travel provider of its own, running educational retreats for women interested in travel content creation and navigating the territory of life as an influencer.
- [Rolf Leer on Quoted Magazine, His Love Letter to New York City](https://spherical.co/rolf-leer-quoted/): Originally from Scandinavia, Rolf Leer moved to New York City in 2015, curious about what it meant to be a New Yorker. He was invited into people’s homes, camera in hand, to discover the nuances of big city life. With a background in television and film, Leer thought his content would evolve into a Youtube career. His work caught the attention of Huffington Post, which led to an invitation to write longer form editorial posts on his subject matter. As a first time writer he enjoyed exploring the new medium and began to ideate his design-forward print, Quoted Magazine.
- [Ben Pundole’s New Mission to Make Hotels Green](https://spherical.co/ben-pundole-edition-stay-plastic-free/): You might think that Ben Pundole, founding editor of AHotelLife.com and VP of brand experiences at EDITION Hotels, was too busy to take on new projects. You’d be mistaken. Now, when rattling off his titles, “most important” is his role with Stay Plastic Free, a new campaign he started to help hotels around the world eliminate single-use plastics from their properties.
- [Away’s Jen Rubio On Revolutionizing a Multi-Billion Dollar Industry](https://spherical.co/away-jen-rubio/): During a trip to Switzerland, Jen Rubio’s suitcase broke in the middle of Zurich Airport. Her clothes spilled out and she used tape as a quick fix. Looking for a new suitcase, she noticed options either swayed ultra expensive or low cost, but terrible quality. When she called her friend—and Warby Parker coworker—Stephanie Korey  to complain, the conversation turned into a brainstorm. Why was there no middle ground? Months of research, and more than 800 focus group interviews, later, the duo helped close that gap with Away. The direct-to-consumer suitcase company, which they launched in February 2016, has seen its annual sales soar, reaching $50 million in 2017. And now, Away’s entering the brick-and-mortar retail space too, with four sleek boutiques in New York, Los Angeles, San Francisco and Austin.
- [Brian Jones of Kin Travel on Sustainable Tourism](https://spherical.co/brian-jones-sustainable-travel/): For Brian Jones, travel has never just been about seeing new destinations. “It’s all about a connection born of honoring a place,” says the Washington state native. After running an orphanage in Kenya and working with a healthcare organization in Nepal, he saw firsthand the need for more consistent investment and engagement. His solution? The travel industry. “I came to learn how huge the industry’s impact is and sadly, how extractive it largely is. I wanted to find travel providers who embodied sustainability and invested in local communities.” Hospitality as an industry, he discovered, has a lot of progress to make and potential for those pioneering in it. And while intentions are well marketed, the money isn’t always where the mouth is. In fact, the world’s top ten hotel chains contribute less than 1 percent of profits towards local community and environmental initiatives, and as much as 95 percent of emerging-market tourism spending leaves local economies.
- [Shelly Lynch-Sparks on Travel and Great Design](https://spherical.co/shelly-lynch-sparks-design/)
- [Eddie Lubbers on Cuba and Starting a Premier Travel Agency](https://spherical.co/eddie-lubbers-cuba-travel-network/): If a popular politician is called a “man of the people,” then Eddie Lubbers is a man of the tourists. The Dutch-born, world-traveled entrepreneur is the founder and CEO of Cuba Travel Network—the leading website for booking flights, tours and accommodation in Cuba, run by Lubbers in Amsterdam and a staff of 50 on the ground in the island nation. We talked to Lubbers about how he got started in travel, his passion for Cuba, and helping tourists truly experience the country like a local.
- [Nikolas Koenig on Branding and Becoming a Leading Hotel Photographer](https://spherical.co/nikolas-koenig/): When Nikolas Koenig moved to New York 20 years ago, he was fresh out of photography school in Germany. By 2001, he had became Ian Schrager’s photographer of choice, and has since established himself as one of the most prolific hospitality photographers worldwide. Spherical, luxury marketing agency, met up with Koenig at The New York EDITION—one of the iconic Schrager properties that he’s photographed—to talk about how he got started in the industry. Here’s what we learned.
- [Harsha Chanrai on Pop-Up Hospitality Schools and Economic Empowerment](https://spherical.co/harsha-chanrai/): Raised in London by parents from Mumbai, Harsha Chanrai is a world traveler with a vision. After being frustrated in her travels by hotels around the world that ignore the community around them, she took up studies at Cornell Hospitality school and used what she learned to start Saira Hospitality, a non-profit that aims to educate local communities in emerging markets—equipping locals to start careers in hospitality. We spoke with Chanrai at the Refinery Rooftop about traveling like a local, a hotel’s responsibility to its community and her vision for the future.
- [Jungles in Paris on Content Creation and World Culture](https://spherical.co/jungles-in-paris-darrell-oliver-hartman/): Brothers Oliver and Darrell Hartman bring their diverse backgrounds in filmmaking and writing to Jungles in Paris, a multimedia documentary platform, where they work with photographers and videographers to tell stories that celebrate the diversity of the human experience. We met up with Oliver and Darrell at SIXTY SoHo to talk travel, culture and content creation.
- [Benjamin Habbel on Product Development and Shaking Up the Hospitality Industry](https://spherical.co/benjamin-habbel-voyat/): After cutting his teeth at Google, in product marketing and as chief of staff to Marissa Mayer, Benjamin Habbel founded Voyat, the leading guest retention software platform for hospitality and travel companies, in 2012. Working with leading hospitality brands to increase their direct bookings, he has won over clients from SBE Entertainment to SIXTY Hotels. We met up with Habbel at The Knickerbocker—a client of both Spherical and Voyat—to talk travel, tech and hospitality marketing.

## Pages
- [Sitemap](https://spherical.co/sitemap/): HomepageAboutTeam
- [Content](https://spherical.co/content/)
- [Performance](https://spherical.co/performance/)
- [Websites by Spherical](https://spherical.co/websites-by-spherical/)
- [About](https://spherical.co/about/)
- [Social by Spherical](https://spherical.co/social/)
- [Branding by Spherical](https://spherical.co/branding/)
- [Home](https://spherical.co/)
- [Contact](https://spherical.co/contact/): This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
- [Privacy Policy](https://spherical.co/privacy-policy/): This Privacy Policy explains how we collect, use, disclose, secure, and dispose of your personal data.

## Clients
- [Bellevue Hotel](https://spherical.co/clients/bellevue-hotel/)
- [The Beekman](https://spherical.co/clients/the-beekman/)
- [Rosewood Mandarina](https://spherical.co/clients/rosewood-mandarina/)
- [Waldorf Astoria New York](https://spherical.co/clients/waldorf-astoria-new-york-prod/)
- [The Fifth Avenue Hotel](https://spherical.co/clients/the-fifth-avenue-hotel/)
- [Proper Hotels](https://spherical.co/clients/proper-hotels/)
- [The LINE](https://spherical.co/clients/the-line/)
- [Shutters on the Beach](https://spherical.co/clients/shutters-on-the-beach/)
- [Casa del Mar](https://spherical.co/clients/casa-del-mar/)
- [Awasi](https://spherical.co/clients/awasi/)
- [Montage and Pendry](https://spherical.co/clients/montage-and-pendry/)
- [Waldorf Astoria New York](https://spherical.co/clients/waldorf-astoria-new-york/)
- [Palisociety](https://spherical.co/clients/palisociety/)
- [Eau Palm Beach](https://spherical.co/clients/eau-palm-beach/)
- [Bucks & Birdies](https://spherical.co/clients/bucks-birdies/)
- [Woodlake Market](https://spherical.co/clients/woodlake-market/)
- [Kohler](https://spherical.co/clients/kohler/)
- [Inn at Woodlake](https://spherical.co/clients/inn-on-woodlake/)
- [Hamak](https://spherical.co/clients/hamak/)
- [Collective Retreats](https://spherical.co/clients/collective-retreats/)
- [Yoshoku](https://spherical.co/clients/yoshoku/)
- [Lex Yard](https://spherical.co/clients/lex-yard/)
- [Beaumier](https://spherical.co/clients/beaumier/)
- [Equinox Hotels](https://spherical.co/clients/equinox-hotels/)
- [Faena New York](https://spherical.co/clients/faena-new-york/)
- [Graduate Hotels](https://spherical.co/clients/graduate-hotels/)
- [Little Palm Island](https://spherical.co/clients/little-palm-island/)
- [Mollie Aspen](https://spherical.co/clients/mollie-aspen/)
- [The Madrona](https://spherical.co/clients/the-madrona/)
- [Rosewood kona Village](https://spherical.co/clients/rosewood-kona-village/)