Storytelling in the modern age has evolved from a one-dimensional media relations approach to a multi layered communications strategy.
Spherical PR ensures your brand message is communicated through a compelling narrative that can live with media, but that also extends to your digital marketing tactics. Whether it's a targeted media pitch, a paid social ad campaign or a strategic brand partnership, Spherical will scale each individual story to drive results long past its publish date.
Our existence and purpose is fueled by the passion surrounding us. With visionary clients and our network of storytellers, we all do our best work together. We elevate each other and humanity for a greater good.
The Sheldon Chalet is perched at 6,000 ft, ten miles from the summit of Denali National Park in Alaska. Located on five private acres, the Sheldon Chalet offers guests activities including heli-picnics, guided glacier trekking and aurora borealis viewing on the flanks of North America’s highest mountain. www.sheldonchalet.com @sheldonchalet
PELORUS takes a new and exciting approach to bespoke adventures and yacht expeditions in extraordinary places across the globe. Founded by two British Army veterans whose experience leading reconnaissance units on long-range desert patrols and helicopter operations are applied to truly custom trips. www.pelorusx.com @pelorusx
These safaris are specialized in mountain gorilla and chimpanzee trekking in Rwanda and Uganda, with four eco-safari lodges. Volcanoes Safaris guests can also experience and take part in the eco-tourism and conservation efforts with the local communities. www.volcanoessafaris.com @volcanoes.safaris
Olympic gold medalists Tommy Moe, Mike Overcast and Mike Rheam cofounded Tordrillo Mountain Lodge in 2006 to share their passion for the outdoors in the stunning Alaskan wilderness. The lodge hires expert guides to provide guests with world-class helicopter-based adventure experiences, including the first Via Ferrata in Alaska. www.tordrillomountainlodge.com @tordrilloheli
The Sonnenalp tradition of hospitality goes back nearly a century to a small Bavarian farmhouse inn. Four generations after their humble beginnings, the Sonnenalp in Vail offers the same warmth and hospitality in a setting of Colorado’s true luxury. www.sonnenalp.com @sonnenalpvail
Delfin Amazon Cruises pioneered upscale river cruising in the Peruvian Amazon, and became the first cruise company to join Relais & Châteaux. The brand sets the highest standards for impeccable 5-star hospitality, authentic Peruvian design and superb local cuisine. www.delfinamazoncruises.com @delfinamazoncruises
For 40 years, Greaves has been a market leader in luxury holidays in India. Complex and dazzling, the Indian subcontinent is a place where destination knowledge is paramount. With offices in the USA, UK and India, Greaves Tours provides expert advice, tailor-made bespoke itineraries and on-the-ground support, bringing you the best of India.
Gangtey Lodge in the Kingdom of Bhutan delivers a genuine and authentic experience in one of the world’s most undiscovered destinations. The remote glaciated Gangtey Valley and the Lodge provide a perfect spring board to Himalayan adventures – with world-class luxury to return to at day’s end.
Kin Travel serves communities and ecosystems by connecting a new generation of travelers to sustainability providers in the hospitality space, aligned with non-profit and social enterprise programs.
Winding through the Sacred Valley of the Incas, deep into the heart of Peru’s ancient past, Inca Rail transports travelers in complete comfort and harmony to magnificent Machu Picchu. The Peruvian owned rail line launched two new features in 2018 including the addition of the Machu Picchu Train and a refreshed First Class on the Inca Rail.
Sirenian Bay Resort & Villas is a family owned, boutique resort nestled on the golden sands of the Placencia Peninsula in Belize. The location provides guests with access to wildlife experiences, ancient Maya Temple exploration and world-class diving and snorkeling at the Belize Barrier Reef, the second-largest barrier reef in the world. With a personal chef and private butlers, guests are treated to the ultimate in relaxation and comfort. www.sirenianbay.com @sirenianbayresortandvillas
YO1 Wellness Resort and Spa sits on 1,310 acres of pristine lakes and pine forests in the Catskills mountains in Upstate New York. Derived from the Sanskrit word Yovan, YO1 means “youth.” On the site of the former Kutsher’s Resort, this luxury destination offers guests yoga, spa and wellness experiences designed to detox, revitalize and promote optimal health and wellbeing.
Media relations has incredible value—often a value that appreciates over time. To bolster and generate excitement around a brand, we develop and place key stories in target publications, be it a ‘news-bite’ media placement or a longer lead feature story produced from a first-hand experience on property.
• Conde Nast Traveler
• Travel + Leisure
• National Geographic Travel
• Bloomberg Pursuits
• Sherman's Travel
• Elite Traveler
• Matador Network
• New York Times
• Wall Street Journal
• Washington Post
• Robb Report
• Town & Country
• Luxury Magazine
• Vanity Fair
• Artful Living
• Men's Journal
• Gear Patrol
• Marie Claire
• Elle Décor
• Architectural Digest
• Hollywood Reporter
• Cool Hunting
• House Beautiful
• Food & Wine
• Travel Weekly
• Luxury Travel Advisor
• Travel Pulse
• TravelAge West
• Travel Market Report
• Hotels Mag
• Meetings & Conventions
At Spherical PR we act as your dedicated press office, the central artery for all inbound and outbound communications. We're your resource and guide to the U.S. market, sharing relevant industry research and luxury travel trends. We develop relationships with tourism boards and public relations firms of your preferred suppliers to maximize destination opportunities.
We believe that PR and branding go hand-in-hand, and that together they create a stronger communication strategy that develops an emotional connection with your ideal customer over time. Before the logo, the website or the tag line, having a clear and concise statement of who you are and what you deliver is a must.
Whether your brand is a century old or just being developed, we start at the beginning, drawing a clear identity that resonates with your target audience. We take a multi-faceted approach to define, develop and manage your brand, exploring your positioning, voice and tone, mission and values. The outcome is a brand communications guideline that can be adopted to further develop your visual brand identity and be applied to full market execution.
We identify the right stories to deliver to the right people, at the right time, and on the right platform. Mapping out the story’s potential allows for the most effective way to amplify its reach, maximizing the marketing channels the consumer and media can discover you.
In today’s competitive market, using the power of brand partnerships to tap into new distribution channels is not only smart, but essential. Aligning your product with a developed brand (and its own distribution strength) can provide a way to grow business and acquire customers in new market segments.
With a network of publicists in the luxury market, we discover and negotiate unique opportunities to create a compelling partnership that raises your profile and brand equity. From retail partnerships, exclusive promotions and brand collaborations, each is a creative and non-traditional way to generate media awareness.