About
Building the next wave of visionary hospitality.
What gets launched is only the beginning. We build brand systems designed to grow, adapt, and stay aligned as the world changes. Every decision is made to protect meaning, sharpen intent, and support scale without losing the human spirit that makes hospitality matter.


Hospitality is one of the most powerful forms of cultural expression. It shapes feeling, memory, identity, and belonging. We partner with founders and operators who see hotels not simply as places to stay, but as experiences that connect people to place in lasting ways. Spherical turns that belief into brands that are distinct, cinematic, and commercially sharp. Strategy, creative, digital, and performance move together as one connected system. The goal is not noise. It is resonance. Presence that carries weight, creates desire, and builds long-term value season after season.
We work with the game changers, the iconoclasts, the artists.
New York based, globally attuned, and culturally fluent. We have worked with more than 200 clients across Europe, Asia, and the Americas. From independent icons to world-class groups, we partner with brands built on depth and momentum. Our work unites creative excellence with performance intelligence to deliver results that last and create meaningful commercial impact at scale.
Interested In Joining The Team?
Creative
Senior Designer, Websites
About Spherical
Spherical is a creative and digital marketing agency specializing in bringing iconic hospitality brands to life online. We partner with visionary hoteliers around the globe, including leading names like Rosewood Hotels, EDITION Hotels, Proper Hotels, Waldorf Astoria, and many others, to craft digital experiences that resonate deeply with guests and drive meaningful business results. Our approach blends strategic insight, emotional storytelling, and cutting-edge technology with performance-driven design to create impactful websites and digital ecosystems that both elevate brands and convert browsers into bookers.
Role Overview
We are looking for a Senior Designer, Websites who bridges the worlds of luxury brand storytelling and high-converting digital experiences. You will set the creative standard for how our hospitality brands come to life online—designing beautiful, intuitive, and performance-optimized web experiences that capture the unique spirit of each property while driving hotel bookings and guest engagement. This includes deep fluency in Figma systems, variables, tokens, modes, component architecture, and design libraries built for scale.
This role demands both artful storytelling and commercial acumen. You’ll architect information flows that guide users seamlessly from inspiration to reservation, craft visual narratives that evoke emotion and desire, and obsess over the UX details that turn site visitors into guests. Whether you come from luxury hospitality, high-end ecommerce, or premium retail digital, you understand how to marry brand elevation with conversion optimization.
What You’ll Do
- Design inspired, visually compelling websites that embody each client’s brand story while optimizing for user conversion and booking behavior
- Design intuitive information architectures that make complex hotel offerings—rooms, dining, amenities, experiences—discoverable, desirable, and easy to navigate
- Apply UX/UI expertise to create seamless user journeys, from the first impression through to the booking engine, ensuring every interaction moves guests closer to conversion
- Establish and refine design patterns, interactive components, and navigation systems that balance brand expression with usability and performance
- Architect scalable design systems using tokens, nested components, variants, and responsive autolayout. Maintain clean naming conventions, constraints, and accessibility considerations for developer handoff.
- Collaborate with analytics and marketing teams to understand user behavior, translate performance data into design improvements, and A/B test creative approaches
- Work closely with our development team to ensure seamless transitions from Figma prototypes to fully interactive, responsive websites
- Explore and champion emerging design technologies, including AI-powered tools, to push creative possibilities and efficiency across projects
- Foster creative excellence, collaborate with other designers, and help grow a culture rooted in passion, collaboration, strategic thinking, and continuous learning
- Present design concepts and strategic rationale to clients with clarity and confidence, articulating how creative decisions support both brand objectives and business outcomes
- Contribute design leadership to pitches and proposals, developing standout concepts that demonstrate our ability to deliver both beauty and results
- Travel occasionally to client properties to immerse yourself in their unique environments, translating firsthand inspiration into digital design
- Collaborate with our content team to ideate, curate, and strategically place photography and video assets that support both storytelling and conversion goals
- Strong editorial eye required to balance narrative imagery with functional UI layouts.
Who You Are
- A passionate, detail-obsessed digital designer with a refined aesthetic and proven track record in luxury brand experiences—whether in hospitality, high-end ecommerce, premium retail, or lifestyle brands
- Expert-level proficiency in Figma, creating interactive prototypes and development-ready files with fluency in variables, tokens, modes, component libraries, variants, autolayout, and responsive system design.
- A strong UX/UI practitioner who grounds creative decisions in user research, behavior analysis, and conversion optimization principles
- Skilled in information architecture, with the ability to structure complex hospitality content into intuitive, effortless hierarchies that guide guests naturally through rooms, dining, amenities, and experiences without friction.
- Knowledgeable about website development processes with a strong understanding of how your designs translate into code
- A strategic thinker who balances brand storytelling with performance goals, understanding that beautiful design should also drive bookings and revenue
- Able to translate editorial storytelling into elegant, functional, conversion-led UI
- Experienced working with or designing for ecommerce flows, checkout experiences, and conversion funnels—with an appreciation for how luxury purchasing behaviors differ from standard retail.
- Collaborative, communicative, and aligned with Spherical’s core values: Creative, Effective, Passionate, and Relationship-Driven
- Energized by the challenge of making the intangible tangible—translating the experience of a place into digital desire
Requirements
- Minimum of 7-10 years experience designing sophisticated, high-end websites within luxury hospitality, ecommerce, premium retail, or lifestyle brands
- Demonstrated experience leading design projects from conception through execution, with a portfolio that showcases both creative excellence and business impact
- Strong portfolio highlighting exceptional website designs, thoughtful information architecture, and measurable improvements in user experience and conversion. Portfolio must include at least one robust design system or Figma library.
- Proven expertise in UX/UI design methodologies, user research, and performance-driven design iteration
- Based in NYC metro area with availability to be onsite 2–3 days per week and flexibility for occasional travel
Salary: $100,000 – $135,000
Resident Video Content Creator
Spherical is seeking a talented and innovative Video Content Creator to join our content team for a year-long creative residency. This role offers a unique opportunity to shape luxury hospitality brands through compelling visual storytelling across the digital ecosystem. As our in-house video specialist, you will play a key role in defining how luxury hospitality brands express themselves through websites, branding collateral, social media, and digital advertising campaigns.
This position is designed for a video creator passionate about luxury hospitality, travel, and brand storytelling who thrives in a collaborative, close-knit team environment. You’ll have the opportunity to learn how branding, strategy, and marketing seamlessly integrate while contributing to high-profile client work.
- Duration: 1-year full-time creative residency
- Location: New York City (Hybrid: 2-3 days per week in office)
- Salary: $85,000 annual salary
- Report to: Content Art Director
- Travel: Regular domestic and international travel required
Responsibilities
Creative & Production
- Create high-quality, visually compelling video content that effectively communicates brand messages and tells luxury hospitality stories
- Support content team in production logistics
- Develop and execute creative concepts for video-driven marketing materials across multiple channels
- Collaborate directly with Director of Creative Strategy on art direction for branding, social media, and multi-channel digital campaigns
- Maintain impeccable visual aesthetics and translate creative direction into cohesive video content
- Work closely with integrated marketing and creative teams to ensure all video content aligns with brand vision and strategic objectives
- Partner with luxury hospitality clients to understand their unique needs and exceed expectations
- Contribute to defining and expressing luxury hospitality brands across the digital ecosystem
- Support branding initiatives through strategic visual storytelling
- Create video content optimized for various digital applications including websites, social media (Instagram, TikTok, YouTube, Stories, etc.), and digital advertising
- Produce content that meets both volume and quality requirements for social channels
- Stay current with video production trends and technologies relevant to luxury hospitality marketing
- Manage and maintain video archives and equipment inventory
- Travel domestically and internationally for on-location shoots with luxury hospitality clients
- Work effectively in fast-paced environments while maintaining attention to detail
- Collaborate with client service teams to ensure project success and client satisfaction
Requirements
Experience & Skills
- 2-5 years of professional video content creation experience with focus on luxury clients in hospitality & travel industry
- Exceptional storytelling ability with creative vision
- Strong conceptual skills with ability to translate creative direction into cohesive visual content
- Impeccable taste and deep understanding of visual aesthetics
- Excellent communication skills, both written and verbal
Technical Expertise
- Proficiency with professional video equipment, lighting, and cinematography techniques
- Experience with video editing software (Adobe Premiere Pro, After Effects, Final Cut Pro, etc.)
- Strong portfolio showcasing variety of video styles and formats relevant to luxury hospitality
- Understanding of video optimization for digital applications and social media platforms
Personal Attributes
- Passion for video content creation and luxury hospitality industry
- Ability to work independently and as part of a collaborative team
- Strong attention to detail in fast-paced environments
- Physical ability to carry equipment and work extended periods on location
- Willingness and enthusiasm for regular travel
- Desire to learn and grow within an integrated marketing environment
What You’ll Gain
This creative residency offers a unique opportunity to:
- Learn from a close-knit, experienced team about the intersection of branding, strategy, and marketing
- Work with prestigious luxury hospitality clients and contribute to defining their brand expressions
- Develop expertise in multi-channel digital campaign video production and gain comprehensive understanding of how video content fits into integrated marketing strategies
- Build a portfolio of high-end hospitality and travel video work
Benefits
- Healthcare, Dental, Vision and Long-term Disability coverage
- 3 weeks paid vacation time
- Year-round half-day Fridays, 3 months paid parental leave
- Agency closes the last two weeks of the year for holidays
- 401k matching plan
- Computer provided