About us

Spherical is a boutique hospitality marketing agency for luxury and lifestyle brands. We tell compelling stories for our clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management.

See Our Services

Rosewood a Sense of Place
Logo Edition
Equinox Hotels
Logo Proper PNG

Sydell Group
Palisociety

Autocamp Logo
Logo Amanyara
logo public big

The Beekman a Thompson Hotel
Hotel Refinery

Nihi sumba logo

Creative

Unifying creative from start to finish ensures a continuous brand across multiple channels. It also makes for a brand enriched by the details. Every little decision means something. Every touchpoint is an opportunity to transform a transaction into a connection.

Performance

Performance Marketing is the key connection between your target market, digital content, and direct booking. We measure and improve the value of every dollar spent on search marketing by developing customer audiences, compelling ad copy, and robust, direct search marketing landing pages.

Awareness

Brand

  • Visual Identity System
  • Brand Style Guide
  • Public Relations

engagement

digital presence

  • SEO/SEM
  • Content
  • Social

Consideration

Website

  • Design
  • Development
  • Optimization

Conversion

Point of sale

  • Personalization
  • Booking Engine

Loyalty

experience

  • Digital Concierce
  • On-property Activations

Advocacy

Post Stay

  • Email Marketing
  • Brand Advocacy
  • CRM

Growth

Maturaton

  • Strategy
  • Campaigns
  • Advertising

Our Leadership

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Pablo / President & CMO

Cebo / Co-founder and Chief Creative Officer

Dan / Managing Director

Alex / VP of Project Management

Biby / VP of Client Relations

Alex / Director of Social Media

Catharine / Creative Director

Jenny / Director of Creative Strategy

Kiley / Director of Integrated Strategy

Dasha / Director of Performance

Lisa / Director of Content

Soho, NYC

Recent Spherical Articles

A Conversation with Kurien Jacob of Highgate Tech Ventures (HTV)

How Hotels Doubled Mobile Bookings With Selfbook

Frank Bowling on Legendary Luxury Hospitality

It’s Time to Start the Next Chapter

Parallels in Luxury Hospitality and Performance Marketing

COVID-19 – Hotel Marketing Considerations

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