About us

Spherical is a boutique hospitality marketing agency for luxury and lifestyle brands. We tell compelling stories for our clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management.

See Our Services

Rosewood a Sense of Place
Logo Edition
Logo Amanyara

Equinox Hotels
Sydell Group
Logo Proper PNG
Logo Sixty

Makeready
Park Hyatt Vector Logo
Palisociety

Island Outpost Logo
Logo_Highgate
HHM Logo

The Beekman a Thompson Hotel
logo public big

Autocamp Logo

Canyon Ranch Woodside

Creative

Unifying creative from start to finish ensures a continuous brand across multiple channels. It also makes for a brand enriched by the details. Every little decision means something. Every touchpoint is an opportunity to transform a transaction into a connection.

Performance

Performance Marketing is the key connection between your target market, digital content, and direct booking. We measure and improve the value of every dollar spent on search marketing by developing customer audiences, compelling ad copy, and robust, direct search marketing landing pages.

Awareness

Brand

  • Visual Identity System
  • Brand Style Guide
  • Public Relations

engagement

digital presence

  • SEO/SEM
  • Content
  • Social

Consideration

Website

  • Design
  • Development
  • Optimization

Conversion

Point of sale

  • Personalization
  • Booking Engine

Loyalty

experience

  • Digital Concierce
  • On-property Activations

Advocacy

Post Stay

  • Email Marketing
  • Brand Advocacy
  • CRM

Growth

Maturaton

  • Strategy
  • Campaigns
  • Advertising

Our Leadership

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Dan / Managing Director

Cebo / Co-founder and Chief Creative Officer

Lori / SVP of Client Services & Integrated Marketing

Alex / VP of Project Management

Alex / Director of Social Media

Biby / Director of Client Services, Performance

Joekenneth / Associate Creative Director

Catharine / Director of Design

Jenny / Director of Creative Strategy

Soho, NYC

Recent Spherical Articles

A Conversation with Kurien Jacob of Highgate Tech Ventures (HTV)

How Hotels Doubled Mobile Bookings With Selfbook

Frank Bowling on Legendary Luxury Hospitality

It’s Time to Start the Next Chapter

Parallels in Luxury Hospitality and Performance Marketing

COVID-19 – Hotel Marketing Considerations

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