About us

Spherical is a boutique digital marketing agency for luxury and lifestyle brands in hospitality and travel. We tell compelling stories for our clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management.

See Our Services

Global Luxury Brands

Operators

Lifestyle Brands

Independent Hotels

Creative

Unifying creative from start to finish ensures a continuous brand across multiple channels. It also makes for a brand enriched by the details. Every little decision means something. Every touchpoint is an opportunity to transform a transaction into a connection.

Performance

Performance Marketing is the key connection between your target market, digital content, and direct booking. We measure and improve the value of every dollar spent on search marketing by developing customer audiences, compelling ad copy, and robust, direct search marketing landing pages.

Awareness

Brand

  • Visual Identity System
  • Brand Style Guide
  • Public Relations

engagement

digital presence

  • SEO/SEM
  • Content
  • Social

Consideration

Website

  • Design
  • Development
  • Optimization

Conversion

Point of sale

  • Personalization
  • Booking Engine

Loyalty

experience

  • Digital Concierce
  • On-property Activations

Advocacy

Post Stay

  • Email Marketing
  • Brand Advocacy
  • CRM

Growth

Maturaton

  • Strategy
  • Campaigns
  • Advertising

Our Leadership

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Cebo / VP of Creative Services

Lori / VP of Client Services & Integrated Marketing

Dan / Managing Director

Alex / Director of Social Media

Alex / Director of Digital Projects

Madison / Director of Production

Sam / Lead Visual & Interactive Designer

Peter / Director of Content

Soho, NYC

Come meet the rest of the team!
Cocktail hour – Thursdays @ 5

Recent Spherical Articles

Jessica Nabongo on Making the Travel Industry More Inclusive

Phillip Crupi on the Fixing 500-Mile Problem in Travel

Porter & Sail’s Deepak Shrivastava on What to Watch For in 2019

Ryan Diggins on Becoming a Hotelier

Danika Druttman on the Intersection of Art and Hospitality

Marika Frumes on Intentional Gatherings

Spherical Communications

Interested in working with us? hello@spherical.co

© Spherical - Copyright 2019

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