About us

Spherical is a boutique digital marketing agency for luxury and lifestyle brands in hospitality and travel. We tell compelling stories for our clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management.

See Our Services

Global Luxury Brands

Park Hyatt Vector Logo
Rosewood a Sense of Place
Logo Edition
Logo Amanyara
Hakkasan Group Logo

Operators

Logo_Highgate
Sydell Group
Logo Minor Hotels
HHM Logo
Denihan

Lifestyle Brands

The James Hotels
Logo Arlo
Logo Sixty
Palisociety
Logo Proper PNG

Nihi sumba logo
Logo Avani Black
Island Outpost Logo
Makeready

Canyon Ranch Woodside
Autocamp Logo
Equinox Hotels
The Dupont Circle Doyle Collection Washington DC

Independent Hotels

Hotel Refinery
logo public big
Logo Surrey
The Adolphus Hotel

The Alida
The Beekman a Thompson Hotel
Logo Hotel Figueroa
the-william-vale

Creative

Unifying creative from start to finish ensures a continuous brand across multiple channels. It also makes for a brand enriched by the details. Every little decision means something. Every touchpoint is an opportunity to transform a transaction into a connection.

Performance

Performance Marketing is the key connection between your target market, digital content, and direct booking. We measure and improve the value of every dollar spent on search marketing by developing customer audiences, compelling ad copy, and robust, direct search marketing landing pages.

Awareness

Brand

  • Visual Identity System
  • Brand Style Guide
  • Public Relations

engagement

digital presence

  • SEO/SEM
  • Content
  • Social

Consideration

Website

  • Design
  • Development
  • Optimization

Conversion

Point of sale

  • Personalization
  • Booking Engine

Loyalty

experience

  • Digital Concierce
  • On-property Activations

Advocacy

Post Stay

  • Email Marketing
  • Brand Advocacy
  • CRM

Growth

Maturaton

  • Strategy
  • Campaigns
  • Advertising

Our Leadership

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Adam

Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele.

read adam’s story

Cebo / VP of Creative Services

Lori / VP of Client Services & Integrated Marketing

Dan / Managing Director

Alex / Director of Social Media

Biby / Director of Client Services, Performance

Joekenneth / Associate Creative Director

Catharine / Director of Design

Jenny / Director of Creative Strategy

Soho, NYC

Recent Spherical Articles

How Hotels Doubled Mobile Bookings With Selfbook

Frank Bowling on Legendary Luxury Hospitality

It’s Time to Start the Next Chapter

Parallels in Luxury Hospitality and Performance Marketing

COVID-19 – Hotel Marketing Considerations

Cebo Campbell on Web Design’s Inherent Rhythm

Spherical Communications

© Spherical - Copyright 2022

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