Graduate Hotels | Social & Production By SPHERICAL

Brown leather duffel bag on hotel bed with Graduate Hotels cap and white headphones, purple headboard behind.

A hotel brand rooted in college towns

Graduate Hotels lives in cities shaped by campuses, rivalries, and long local memory. The work focused on building a social system that could flex city by city without losing the core identity. Content centered on real locations, regional details, school traditions, and neighborhood life rather than generic hotel storytelling. The result stays specific to each market while still feeling unmistakably Graduate.

Two people standing on patterned tile floor in hotel lobby, one holding suitcase, surrounded by vintage decor.

Vintage-style hotel bedroom corner with dark wood bed, lace-covered side table, rotary phone, and pleated lampshade.

Plaid bench with velvet cushion, leather duffel bag, open book, and Nike sneakers on floral carpet.

Round table with playing cards, drink, cigarettes, and green velvet chairs in vintage lounge setting.