A contemporary New York brasserie
For Lex Yard, Waldorf Astoria New York’s main restaurant, we shaped a brand rooted in warmth, seasonality, and refined comfort. Guided by Chef Michael Anthony’s approach, the identity feels confident and grounded, blending classic brasserie cues with a modern New York sensibility. Across dining, bar, and everyday touchpoints, the system stays familiar, polished, and welcoming.
