Proper Hotels | Performance Marketing By SPHERICAL

Eclectic bar interior with blue counter, vintage armchairs, patterned rug, and shelves of liquor bottles.

Design-led, performance-ready

We partnered with Proper to translate the brand’s design-led aesthetic into a connected creative and media foundation across social, paid, and email. Variants were shaped for reels, carousels, and direct response placements so storytelling and conversion could live in the same framework. From seasonal campaigns to ongoing acquisition, the system stays elevated in feel while operating with efficiency and precision across the portfolio.

Eclectic living room with leather and bamboo chairs, patterned rug, large plants, and arched library nook.

Modern reception area at Proper Hotels featuring a sculptural desk, bold artwork, and warm minimalist design.

Person entering a clear blue pool, creating ripples, with tiled edges and potted plants in serene setting.

Stylish bedroom with patterned headboard, geometric pillows, retro armchair, and warm ambient lighting.

Stylish lounge interior with palm trees, warm lighting, and modern seating throughout.