A highly detailed New York icon
The hotel is defined by layered interiors, multiple dining concepts, and an active cultural life. Our work focused on building a digital and social system that could hold all of that without flattening it. We structured the experience so rooms, public spaces, dining, and events each carry equal weight. Copy stays direct. Visual standards protect material, craft, and detail. The result is a clear framework that lets the hotel remain complex without becoming confusing.
