Spherical has delivered results for hospitality and travel brands across the industry, from global luxury and lifestyle brands to independent boutique properties and tourism boards. We’re always looking for ways to help your brand become more effective in reaching its goals. Here are a few examples of our work.
Follower growth rate
Unique accounts reached
Of total website acquisition traffic
The LINE’s partnership with Selfbook has paid off significantly across devices, and has shown just how willing consumers are to book on mobile in particular. As soon as a smoother reservation process became available, mobile bookings skyrocketed.
average increase in conversion rates
overall lift in revenue
increase in average order value
Our Rosewood Limited Edition campaign successfully reached over 15 million users. Year over year we increased bookings and inquires by more than double the previous year.
PUBLIC Hotel's digital presence and organic following has increased substantially. This has been aquired without specific follower acquisition campaigns, but with a heavy focus on organic outreach and strategies.
IG Followers YoY
We supported the hotel opening through a successfully launch of a high-performing website and digital marketing strategies that increased awareness for Riggs in DC and feeder markets, reached our target audience of potential new customers, and drove traffic and revenue to the Riggs website.
Paid impressions, pre-opening
Of total website sessions from organic search
Website conversion rate during the opening month
A year after the take over, overall website conversions more than doubled and revenue for both properties increased significantly.
Overall Website Conversions
Overall Website Revenue
YoY Organic Keyword Rankings
Our SEM efforts successfully reduced spending and increased revenue. Meanwhile, on the SEO front, we successfully rerouted the traffic to the property pages, and ultimately drive more direct conversions for the properties thanks to an all-time high for keywords the site ranked for.
YoY Organic User Transactions
YoY Conversion Rate
Our content strategy for four hotels helped us massively increase Keyword Rankings in the first year, thanks to producing blog posts, events listings and hyper-targeted landing pages. A year later, we expanded the strategy to all IC hotels, experiencing a five-digit-increase across the Independent Collection since 2015. The exponential growth in SEO traffic has also led to more new users converting, increasing the collection’s overall revenue growth, helping reduce the overall dependency on OTA production .
Growth in Keywords in First Year
Growth in Keywords since 2015
Average New Instagram Followers per Month
Average Instagram Engagements per Month
Blog Page Views
Spherical sourced and negotiated with two influencers - Jordan Taylor Wright (419k followers) and Sam Kolder (314k followers) - to travel to Cuba for seven days on Cuba Travel Network’s Best of the West tour package. The influencers posted to their own accounts, driving a significant increase in Cuba Travel Network’s Instagram following. They also created content for Cuba Travel Network to use on its owned channels, showcasing the company’s tour package offering in ways that are shareable and likeable to an American audience.
Facebook link clicks to Park Hyatt websites
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