Hakkasan Group is a worldwide hospitality company with diverse restaurants, nightclubs and dayclubs all across North America, Europe, Middle East, Asia and Africa.
The group has a strong focus on service, design, innovation and experience and is rapidly growing with soon-to-open hotels, resorts and residences. Hakkasan Group engaged Spherical to unify its many brands through its under-utilized social presence.
Spherical positioned Hakkasan Group as a lifestyle brand that offers consumers a peak experience across dining, nightlife and daylife. To help drive brand awareness and affinity, we curated and created identity-driven social content, including launching a consumer facing Facebook page, and grew accounts through strategic follower acquisition campaigns.