Owned by Island Records mogul Chris Blackwell, Island Outpost is one of the finest collections of hotels and villas in the Caribbean. GoldenEye, once the vacation home of James Bond creator Ian Fleming, is a feature of the collection, which has been expanded to include 26 beach huts facing beautiful Low Cay Beach, a sheltered, 500-foot cove that anchors the secluded property. As envisioned by Blackwell, “Island Outpost is about a feeling. It’s really about the spirit, sensibility and heart.”
Spherical’s content team developed an integrated content and social media strategy aimed at influencing consideration of Jamaica as a leisure travel destination.
To position Island Outpost as more than just another luxury resort in the Caribbean, we launched Outpostings, an online publication for the brand, in 2014. Focused on Jamaican music, community, food, wellness and culture overall, the publication spotlights Island Outpost as a lover and appreciator of Jamaica—a hospitality brand that is truly integrated into the culture.
Through interviews with influential Jamaican natives, like the owners of Rasta hangout Ibo Spice, Jamaican-born artist Laura Facey and renowned author Marlon James, we help travelers see Jamaica through the eyes of the locals who know it best.
Increased social referral traffic to the Island Outpost website by 88%
Increased new followers per month on Facebook by 180%
Increased engagement per month on Facebook by 606%
Increased new followers per month on Instagram by 875%
Increased engagement per month on Instagram by 1,256%
Increased new followers per month on Twitter by 333%