A hospitality management company focused on creating memorable experiences, Provenance owns and manages 35 properties, creating a collection of unique, urban lifestyle hotels. The Provenance portfolio has come to reflect inspiration and delight, fostering visionaries and tastemakers. Its services and team advocate for a people-first approach to the industry.
Each Provenance property has a unique brand identity. The challenge was to create a flexible and user-friendly system that could be customized to cohesively express the unique identities of multiple locations.
Our team produced a creative direction plan showcasing moods, color schemes, and target market personas. We then took Provenance's existing theme and built around it, creating a cohesive, data-driven and art-directed online platform to promote Provenance’s capabilities.
We dove deep into the company’s mission and identity to convey its unique take on the industry in the digital space.
Spherical built out a website in a modular framework that could be used across all properties managed by Provenance. The photo-heavy designs position social-minded lifestyle imagery at the forefront of the user experience, and creating plenty of space for ongoing editorial content.
Spherical set out to curate an engaging and authentic brand identity for Dossier and Hotel Theodore, two new Provenance hotels in Portland, OR and Seattle, WA. With awareness as a key objective, we've utilized original photography and the power of community management to tap into local conversations and communities.
Spherical created editorial strategies for Dossier and Hotel Theodore—two Provenance hotels in Portland, OR and Seattle, WA—that would showcase the properties' many connections to local tastemakers. Through evergreen editorial content that lives across the website, everyone who discovers the hotels online will get a glimpse of what makes them and their destinations so unique.
With a deep dive into the creative direction and visual identity for the brand already executed by our team, Spherical produced photography assets directly in line with the established identity and suited for cross-platform success.