Dreamed up by brothers Jason, Michael and Lawrence Pomeranc and long-time collaborator Stephen Brandman, SIXTY Hotels is a collective of luxury hotels based in New York, Los Angeles and Miami. Each property draws inspiration from its unique urban backdrop, providing guests an experience that is reflective of his or her own personal tastes.
Sixty engaged Spherical to revision the brand’s web presence and create an online content hub.
Spherical replaced the brand's template-based site with a custom site that moved engaging lifestyle imagery to the forefront of user experience.
Spherical also created AlphaSixty, a new content hub to showcase the brand's in depth, on-the-pulse knowledge of local culture. Searchable by topic and location, AlphaSixty is an engaging framework that encourages users to explore the site more.