A new idea for a new age by Ian Schrager, co-creator of the “boutique hotel” concept. PUBLIC Hotel is refined, sophisticated, smart and simple, yet flamboyant and provocative, all at the same time. PUBLIC’s universally appealing guest rooms are thoughtfully designed, down to every last finish and detail, with distinct zones for sleeping, relaxing, working and entertaining. All the comforts of home, but better. Spherical was tasked to restructure and redesign the properties social media presence in a unique and bold way, creating excitment and buzz.
Spherical's approach to social media for PUBLIC Hotel was built on a unique concept to highlight the local surroundings, enhance hospitality and increase PUBLIC’s digital footprint. We shifted from a dependency on user generated content to producing original content both photo and video.
Our approach to social goes without boundaries. We are bold, cool, loud and creative, reaching a diverse audience. Defined content pillars, original photography and curated content has allowed fresh perspective and a strong narrative. The use of sutble and highly visual paid social advertising has generated strong conversions and website traffic goals.
PUBLIC Hotel's digital presence and organic following has increased substantially. This has been aquired without specific follower acquisition campaigns, but with a heavy focus on organic outreach and strategies.