Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-winning chefs to literal fashion royalty—and took them on unforgettable adventures undersea, over land, and in the sky. Our objective was simple: make those experiences accessible through a diverse, social-first, awareness campaign.
The Rosewood Limited Edition campaign sent our production partner, Command Your Weather to 13 different Rosewood destinations across Asia, Europe, and the Americas to capture cinematic, high-quality video and photo assets optimized for social media platforms.
After developing over 135 assets long and short form video content and photography, we deployed through organic and paid content on Instagram, Facebook and YouTube. Carefully segmented (to a high net-worth affluent groups) we were able significantly existing audiences as well as new ones.
Measuring Success
Our Rosewood Limited Edition campaign successfully reached over 15 million users. Year over year we increased bookings and inquires by more than double the previous year.
The Rosewood Limited Edition campaign sent our production partner, Command Your Weather to 13 different Rosewood destinations across Asia, Europe, and the Americas to capture cinematic, high-quality video and photo assets optimized for social media platforms.
After developing over 135 assets long and short form video content and photography, we deployed through organic and paid content on Instagram, Facebook and YouTube. Carefully segmented (to a high net-worth affluent groups) we were able significantly existing audiences as well as new ones.