With two hyper-intimate boutique properties in Brooklyn and Nashville, Urban Cowboy built its reputation as one of the coolest hospitality brands in the country through Instagram, where it’s attracted legions of followers.
The company turned to Spherical to create a website that showcases it’s unique spirit, and harmonized the user’s digital experience across platforms.
Spherical created a website framework perfect for a new crop of hotels that have built their brand through social media. Our social-heavy redesign showcases visual assets to the fullest, highlighting the brand's cool factor and its network of content creators. The site represents the brand's transition from Instagram-only to a fully bookable experience.