Social media is a foundational element of a consumer's experience, especially in the hospitality and travel industries. Spherical's social media team creates timely, relevant and engaging content. We foster meaningful conversations between brands and their audiences across platforms. And from organic social content and community management to paid social campaigns and influencer activations, we drive engagement, follower growth, website clicks and conversions.
We create tailored social strategies that align with your objectives and overall brand identity. Social is a fast-paced, ever evolving marketing channel, and our team of strategists is constantly researching and evaluating industry trends to identify ways to apply them to your brand.
We establish brand values, positioning, voice, messaging, and tactics, so that your social sounds, looks and feels like you.
Annual plans are an opportunity to align overall brand goals with social plans, and help us think ahead for major campaigns, along with monthly and quarterly themes.
We closely monitor your social pages and conversations around your brand, using those insights to inspire data-driven future content and conversation.
A curated and cohesive aesthetic illustrates a brand’s creative direction and values, and should touch on key messaging pillars. We combine original photography—produced by our in-house team—with strategically selected UGC and owned assets to bring your brand values, voice and positioning to life on social.
In the social world, looks matter more than ever. We help you stand out from the overflow of media that your guests consume with beautifully curated content that speaks to your overall brand identity.
Social media is the only form of digital marketing that celebrates one-on-one conversations between consumer and brand. More than just reacting to incoming questions and comments, our approach to community management is highly proactive. We maintain positiver and ongoing relationships with users, truly building an online community.
We immerse ourselves into your audience, learning what interests them to help better inform our content strategy.
We're there every step of the way to ensure we're able to quickly and thoughtfully respond whenever your brand is being talked about.
Influencers can become valuable brand partners and content creators, helping to share your brand stories in an authentic, word-of-mouth way to their highly engaged audiences. We help connect the right people, from local insiders to global jetsetters with millions of followers.
Instead of utilizing influencers as a transaction, we value building an actual relationship. We source individuals that we believe fully represent your brand and would be good ongoing brand partners.
From sourching to outreach to ensuring the right hashtag is used, we handle all of the influencer contract details—and work to build a lasting relationship once the activation is over.
To enjoy social's full potential, you have to pay to play. Whether boosting existing social posts or building out follower acquisition campaigns, our team of strategists ensures you get the most bang for your buck, maximizing your content's reach and engagement.
Using hotel CRM databases, tracking pixels, and other email-based systems, we create custom audiences that make the most sense for your brand. Additionally, we combine this information to segment out specific interest or affinity categories to incorporate as saved audiences, for use across boosting, traffic and conversion objectives.
We curate, produce and source assets optimized to perform well across all available ad placements, nudging users along the path of conversion .
Social changes fast, so we continuously analyze what's working great and what's falling flat. Through monthly and quarterly touchpoints, we deliver actionable reports that provide insights for optimizing social strategy.
Each month, we step back to see what is working best across your feeds, making necessary adjustments for future content.