We use content as the foundation of a social strategy and develop online communities through social media outreach.

Spherical’s social media team specializes in targeted social content that travelers like and, more importantly, share. Through timely, relevant and engaging social content, driven by original lifestyle photography and editorial, we start conversations between a hotel and the travelers who are most likely to stay there. From organic social content and community management to paid social campaigns and influencer activations, we drive engagement, follower growth, website clicks and conversions for our hotel clients.

Recent projects include Rosewood Hotels and Resorts, Independent Collection Hotels, Refinery Hotel, Roger Smith Hotel and Park Hyatt.

    Social Media Strategy:

  • Comprehensive social media strategy
  • Platform-specific social media strategy
    Social Media Content Production:

  • Original lifestyle photography
  • Original video
  • Copywriting and editing
  • Design assets
    Social Media Community Management:

  • Reputation management
  • Outreach and network development
  • Engagement
  • Strategic use of UGC
  • Customer service
    Social Media Advertising:

  • Paid social media strategy
  • Asset production
  • Campaign management
  • Reporting
    Influencer Marketing:

  • Influencer identification and activation
  • Network development
    Reporting & Analytics:

  • Comprehensive platform analysis
  • Success measurement
  • Benchmarketing

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