Park Hyatt

Park Hyatt

Spherical’s social media team managed Park Hyatt’s global social media accounts. With more than 30 hotels under the Park Hyatt brand around the world, our small, agile team produced diverse content covering dining, entertainment, special offers and pointed destination recommendations for hotels in North America, Europe, Africa, Asia and beyond.

We also partnered with Park Hyatt to present The New York Times TasteMasters campaign, an innovative collaboration that paired cultural trailblazers in art, cuisine, and fashion in live conversations moderated by New York Times journalists. Each TasteMasters event took place in a Park Hyatt flagship property, in New York, Paris and Tokyo. While influential figures like celebrated chef Yotam Ottolenghi and MoMA PS1 art director Klaus Biesenbach participated in live discussions, we added a fully-integrated digital extension of the TasteMasters campaign across social media.

Leading up to each TasteMasters event, we hosted Twitter chats, provided dedicated community management, and produced destination recommendations through social content that supported Park Hyatt’s brand pillars: art, architecture, design, food and wine.

Spherical’s social media team managed Park Hyatt’s global social media accounts. With more than 30 hotels under the Park Hyatt brand around the world, our small, agile team produced diverse content covering dining, entertainment, special offers and pointed destination recommendations for hotels in North America, Europe, Africa, Asia and beyond.

Our Content Team partnered with Park Hyatt to present The New York Times TasteMasters campaign, an innovative collaboration that paired cultural trailblazers in art, cuisine, and fashion in live conversations moderated by New York Times journalists. Each TasteMasters event took place in a Park Hyatt flagship property, in New York, Paris and Tokyo. While influential figures like celebrated chef Yotam Ottolenghi and MoMA PS1 art director Klaus Biesenbach participated in live discussions, we added a fully-integrated digital extension of the TasteMasters campaign across social media.

Leading up to each TasteMasters event, we hosted Twitter chats, provided dedicated community management, and produced destination recommendations through social content that supported Park Hyatt’s brand pillars: art, architecture, design, food and wine.

    Social Stats

  • 30,000 Facebook link clicks to Park Hyatt websites
  • +175% Facebook Followers
  • +124% Instagram Followers

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