Verōnika by Fotografiska

Verōnika by Fotografiska

Hidden within Fotografiska New York, Verōnika is a place for late-night conversations, moments over a shared meal, and serendipitous encounters. Designed by Roman and Williams, Veronika offers two distinct experiences: Bar Verōnika and the Restaurant. Velvet furniture and ornate chandeliers glow in the light of burning candles. World-class photography adorns the walls.

Spherical provided an array of production services for Veronika. Through strategic photo and video shoots, our team created visuals that brought Veronika’s elevated atmosphere to life. The blend of lifestyle imagery and food and beverage photography evoke an undeniable sense of place. The produced assets were used on the brand’s website and social media channels; allowing viewers to get a glimpse into the personality and laid back sophistication that Veronika has to offer.

Spherical helped to refresh Verōnika’s brand messaging prior to the restaurant’s opening. Our team conducted a branded workshop which provided us with the necessary information to reimagine the essence of the brand. This resulted in new language and thinking around the brand’s positioning statement, visual identity mission and vision, brand values, and a deep analysis of Verōnika’s audience and other elements related to the brand’s identity.

The CultureWorks team turned to Spherical to develop Verōnika’s social media strategy and launch Verōnika’s Instagram presence. Our opening social media campaign for Veronika provided an invitation and announcement to tease the experience of meeting Verōnika using abstract static imagery, supported by reels that evoke the energy within the immersive restaurant experience. In the first 60 days of opening, our organic social media work for @veronikanyc on Instagram, resulted in an 8.71% follower growth rate, reached 43.2k unique accounts, 12.2k content engagements, 72.9k video plays for 5 reels and resulted in 11.22% of total website acquisition traffic.

Measuring Success

  • 8.70% Follower growth rate
  • 72.9% Reel Plays
  • 43.2K Unique accounts reached
  • 11.22% Of total website acquisition traffic

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