In the central highlands of Mexico, Rosewood San Miguel de Allende welcomes guests to an ultra-luxurious stay at its intimate, colorful property. The property asked Spherical to use social media as a means to beautifully showcase the singular experience of San Miguel as a Rosewood guest.
The goal of Spherical's first content production trip at Rosewood San Miguel de Allende was to produce a library of images that could be used for the subsequent six months on social media. Together, Spherical and the on-property marketing team worked to create an agenda that maximized the ability to cover as much ground as possible. The hotel arranged models, meals, amenities, and special events that would be photographed, which allowed the Spherical team to shoot a record amount of spaces, places and people, and gave us the space to focus on styling, creative direction, and shot selection.
Under Spherical's direction, Rosewood San Miguel de Allende's social feeds now showcase the destination's vibrant colors, rich history, and lively contemporary culture alongside the luxurious accommodations of the hotel. The uniformed style of the feed represents a curated approach to showcasing eye-popping original photography and sourced assets. Utilizing paid media to drive engagement and increase visibility of posts to targeted audiences, we've driven increased traffic to the website for special offers and promotions, and further built out a engaged audience.