Branding is Immaterial

But How Does it Make You Feel?

Experience This Brand

Our Branding Process

Branding is the humanizing of a product. It’s a feeling we can see, touch, taste, and hear.

We believe branding is immaterial. Which means, a great deal of our procress is to strategically, collectively, get to the bottom of the big idea.

Our brand discovery seeks to understand your ideal audience and develop an enduring position that speaks to them. The goal of a brand workshop is to get under the hood and discover your company’s beliefs, purpose, vision, values and personality, the execution of that distilment reverberates throughout the brand expression. Our brand strategy comes alive at every touchpoint from the physical property to every digital channel.

NAMING //
BRAND DEVELOPMENT //
BRAND IDENTITY //
COLLATERAL DEVELOPMENT //
CREATIVE DIRECTION //
CHANNEL STRATEGY //

A Society of Unique Hotel and Residences

We developed naming and identity for the topline brand, ‘Palisociety’, and strategized the system for property naming, as well as the overall brand and property identities and visual systems. We developed a business strategy as we created the top-line brand name and the overall system.

Palisociety

An outdoor experience like no other

AutoCamp redefines the iconic camping experience. It helps people connect with the outdoors—and each other—through design-driven experiences in nature. We refined the base logo, created positioning, and strategized on brand growth as we established the complete brand guidelines.

AutoCamp

A boutique hotel made for next-gen travelers.

We developed naming and identity for a new hotel concept in Miami, inspired by the vibrant energy of Miami’s neon-crazed eighties era and the liberating spirit of Ibiza.

We created the system for property and F&B naming, as well as the overall brand and property identities and visual systems.

Eivissa

An independent urban oasis

The Silver Lake Pool & Inn is a new boutique hotel in Silver Lake, LA. Built around the idea of an urban oasis, a breathing space connecting locals with visitors in the buzzing junction of Sunset Boulevard and Santa Monica Boulevard. Services included complete identity guidelines, logo design, and collateral development.

Silverlake Pool & Inn

A Phased Approach

Our comprehensive Branding and Creative/Art Direction offering randing, at Spherical, lives across media, and presents itself in all the shapes, words, sounds, and even smells collectively narrating the foundational story of the brand’s great idea.

Brand Strategy Workshop

Set the Stage for Creative

Preceded by research and discovery, our objectives-oriented intensive designed to develop the foundations of the brand and the overall brand position. This in-person/video workshop will include identity exercises, brand values exercises, and distill our thinking and align us on the brand vision and purpose. This will articulate the initial strategic framework for the overarching brand schema.

Brand Story & Position

Stand Alone Amongst Your Competitors

To make your brand impactful it must strike the emotional note that connects it to human experience while at the same time showcasing distinction amongst your comp-set. The opportunity is beyond logos and colors, but establishing a story and feeling that resonates with audiences. We can help you achieve that.

Visual Identity & Collateral

The Definitive Brand Rulebook.

The brand book is the final distillation of the overall brand. This will include the fullness of the brand and identity. An instruction-manual on how to use and apply both brand narrative and it’s application through graphic design.

Creative Direction

Your Brand Perfect on Every Channel

Creative Direction is the bridge between the brand’s identity and its complete application. We break down the brand details as a ‘toolkit’ for future use, offering guidelines, elements, and strategy. Creative Direction will strategically outline brand application in relationship to photography, video and other creative assets.

A Phased Approach

The Brains Behind the curtain

Branding is the art of alignment

Jessica Nabongo on Making the Travel Industry More Inclusive

Ben Pundole’s New Mission to Make Hotels Green