Website is the center of the brand ecosystem
A Great Website Is an Experience
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Discover
Step 1: We learn you
Our discovery process is designed to extract the necessary information to apply a data-driven approach to designing both site architecture, layout as well as site aesthetic. Our goal is to use all that we glean from this process to inform design decisions.
User interface, user journey, visual aesthetic, reservation funnel, content composition, strategy, and engineering infrastructure, we believe, must work cohesively to provide the optimum path to reaching and exceeding website goals. What we glean from the discovery phase is necessary to inform this approach.
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Wireframe
Step 2: Propotype Composition
Wireframing is our prototyping phase where we dig in to the best practices of hotel website composition for both the highest performance standards, as well as the best brand application.
Every hotel is differnt, but we believe that with the baseline of intuitive layouts and UI, every hotel can tell a different story with the same level of effectiveness.
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Design
Step 3: Bring it to Life
Our goal is to deliver and get approval on all page designs and states for the site. The design stage should conclude with all listed page designs (based on page by page list in Discovery), states and mobile variations, annotations, invisionapp walkthrough, and a detailed brief listing determined features prior to development kickoff call.
Design is equal parts planning and execution. Our team creates the high-level strategy for digital expression across different interfaces and digital channels. The goal is a seamless, memorable visual narrative.
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Iterate
Step 4: Refine, refine, refine
No design is perfect on the first try (well, rarely). Our iterative work is both collaborative and designed to engage, bringing energy and thoughtfulness in the refinement to the process. We work in phases until we get sign off, getting the details right before we move into development.
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Develop
Step 5: Bring on the Coders
Our rock-solid development principles of clean, secure, and fast-deploying code has kept us at the edge of innovation. From the complexity of multi-property and multi-use experiences to our quick-deploying Compass framework, everything we develop is built to be beautiful, functional, and high-performance.
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Test
Step 6: Quality Assurance
Assuring a quality website experience is our ultimate goal. A website that is tight, bug-free, and meets both brand and perfomance standards. Our QA team checks all the nuts and bolts from the technical build to launch-ready SEO. We launch like we mean to, and that begins with testing. Our goal is simple: launch perfect websites that function as intended on all major browsers and devices.
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Launch
Step 7: Going Live in 3..2..
Launching a website is no easy feat. Our goal is to launch stress free, with the click of a button. When all the parts are in place and the teams are aligned, website launches are less about stress, and more about popping a celebratory bottle because, well, you did it.
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Maintain
Step 8: Review, update, evolve
The power behind Spherical's award winning team truly begins at the point of launch. We maintain websites with the intent to ensure performance. Our team of highly skilled engineers build high-performing server setup to handle the load of traffic and keep websites fast, smart, and secure. Spherical technical management involves the deployment, operations, maintenance, tuning, and repair of the entire website environment and integrated systems.
Discover
Step 1: We learn you
Our discovery process is designed to extract the necessary information to apply a data-driven approach to designing both site architecture, layout as well as site aesthetic. Our goal is to use all that we glean from this process to inform design decisions.
User interface, user journey, visual aesthetic, reservation funnel, content composition, strategy, and engineering infrastructure, we believe, must work cohesively to provide the optimum path to reaching and exceeding website goals. What we glean from the discovery phase is necessary to inform this approach.
Wireframe
Step 2: Propotype Composition
Wireframing is our prototyping phase where we dig in to the best practices of hotel website composition for both the highest performance standards, as well as the best brand application.
Every hotel is differnt, but we believe that with the baseline of intuitive layouts and UI, every hotel can tell a different story with the same level of effectiveness.
Design
Step 3: Bring it to Life
Our goal is to deliver and get approval on all page designs and states for the site. The design stage should conclude with all listed page designs (based on page by page list in Discovery), states and mobile variations, annotations, invisionapp walkthrough, and a detailed brief listing determined features prior to development kickoff call.
Design is equal parts planning and execution. Our team creates the high-level strategy for digital expression across different interfaces and digital channels. The goal is a seamless, memorable visual narrative.
Iterate
Step 4: Refine, refine, refine
No design is perfect on the first try (well, rarely). Our iterative work is both collaborative and designed to engage, bringing energy and thoughtfulness in the refinement to the process. We work in phases until we get sign off, getting the details right before we move into development.
Develop
Step 5: Bring on the Coders
Our rock-solid development principles of clean, secure, and fast-deploying code has kept us at the edge of innovation. From the complexity of multi-property and multi-use experiences to our quick-deploying Compass framework, everything we develop is built to be beautiful, functional, and high-performance.
Test
Step 6: Quality Assurance
Assuring a quality website experience is our ultimate goal. A website that is tight, bug-free, and meets both brand and perfomance standards. Our QA team checks all the nuts and bolts from the technical build to launch-ready SEO. We launch like we mean to, and that begins with testing. Our goal is simple: launch perfect websites that function as intended on all major browsers and devices.
Launch
Step 7: Going Live in 3..2..
Launching a website is no easy feat. Our goal is to launch stress free, with the click of a button. When all the parts are in place and the teams are aligned, website launches are less about stress, and more about popping a celebratory bottle because, well, you did it.
Maintain
Step 8: Review, update, evolve
The power behind Spherical's award winning team truly begins at the point of launch. We maintain websites with the intent to ensure performance. Our team of highly skilled engineers build high-performing server setup to handle the load of traffic and keep websites fast, smart, and secure. Spherical technical management involves the deployment, operations, maintenance, tuning, and repair of the entire website environment and integrated systems.
Project Management
From the start of the project to the finish, our project management team keeps track of deadlines, changes, allocation, and gives you peace of mind through the website process.
Account Management
Our knowledgeable account management team is your daily connect and primary point of contact, there to make sure you have what you need, all your questions are answered and that you know you are in partnership.
Design Team
Our award-winning design team inspires the emotion of physical spaces with the digital in our production. From Web Design to Graphic and Photography: they are absolute makers.
Development Team
Our development team is sharp, fast, and work hard to stay innovative on code languages and updates to insure that you are getting the top of the line builds every time.
A Few of our Latest
An outdoor experience like no other
AutoCamp redefines the iconic camping experience. It helps people connect with the outdoors—and each other—through design-driven experiences in nature. We refined the base logo, created positioning, and strategized on brand growth as we established the complete brand guidelines.
AutoCamp
A Breathtaking Experience
An oasis like no other, The Waldorf Astoria Los Cabos Pedregal is effortless extravagance defined. From the boundless beauty of the rugged coastline to the commanding vistas of Pedregal and the arches, our secluded sanctuary invites you to embrace the history and heritage of Los Cabos. From thoughtful design to decadent dining, our resort is yours to remember.
Waldorf Astoria Pedregal
Travel & Liesure #1 Hotel
This is not an escape from everyday life. It is the return to a life well lived. Where rugged luxury meets unregulated freedom. A place to connect with something larger than oneself. A haven for the adventurer, for the wanderer.
Nihi Sumba
Extraordinary Style
No two cities are alike; Why should our hotels be? From New York City to Sanya, China, each property is designed to give guests a curated taste of the locale, reflecting the best of cultural and social miliieu. The result is a refreshing collection of individualized hotels (the anti-hotel chain), representing a new generation of luxury.
EDITION Hotels
Let's Get Started
The Brains Behind the curtain
Website is the Center of the Action
We design to inspire direct bookings. To accomplish this, our team of writers, photographers, designers, and technicians start with a simple mantra: Tell a great story. We immerse potential guests into an effective brand narrative that is a cohabitation of story and sights complementing and enhancing each other. When done well, a great visual story taps into human imagination, driving desire, inspiration, and conversion.
Jessica Nabongo on Making the Travel Industry More Inclusive
Ben Pundole’s New Mission to Make Hotels Green
