Projects
Spherical has delivered results for hospitality and travel brands across the industry, from global luxury and lifestyle brands to independent boutique properties and tourism boards. We’re always looking for ways to help your brand become more effective in reaching its goals. Here are a few examples of our work.
Measuring Success
8.70%
Follower growth rate
72.9%
Reel Plays
43.2K
Unique accounts reached
11.22%
Of total website acquisition traffic
Verōnika by Fotografiska
Spike in Mobile Bookings and Digital Wallet Payments
The LINE’s partnership with Selfbook has paid off significantly across devices, and has shown just how willing consumers are to book on mobile in particular. As soon as a smoother reservation process became available, mobile bookings skyrocketed.
41%
average increase in conversion rates
56%
overall lift in revenue
17%
increase in average order value
The LINE
The Lake House on Canandaigua
EDITION Hotels
Measuring Success
Our Rosewood Limited Edition campaign successfully reached over 15 million users. Year over year we increased bookings and inquires by more than double the previous year.
23M
Impressions
1.78M
Engagements
13.5M
Video Views
Rosewood Limited Edition
Social Media Success
PUBLIC Hotel's digital presence and organic following has increased substantially. This has been aquired without specific follower acquisition campaigns, but with a heavy focus on organic outreach and strategies.
+22k
IG Followers YoY
PUBLIC Hotels
Amanyara
Measuring Success
We supported the hotel opening through a successfully launch of a high-performing website and digital marketing strategies that increased awareness for Riggs in DC and feeder markets, reached our target audience of potential new customers, and drove traffic and revenue to the Riggs website.
6.5M
Paid impressions, pre-opening
30%+
Of total website sessions from organic search
1.18%
Website conversion rate during the opening month
Riggs DC
Rosewood London
Dupont Circle Hotel
EDITION Broadsheet
First Year
A year after the take over, overall website conversions more than doubled and revenue for both properties increased significantly.
+112%
Overall Website Conversions
+79%
Overall Website Revenue
+879%
YoY Organic Keyword Rankings
Arlo Hotels
Impact
Our SEM efforts successfully reduced spending and increased revenue. Meanwhile, on the SEO front, we successfully rerouted the traffic to the property pages, and ultimately drive more direct conversions for the properties thanks to an all-time high for keywords the site ranked for.
+61%
YoY ROAs
+114%
YoY Organic User Transactions
+173%
YoY Conversion Rate
Gansevoort
Hakkasan
Proper Hotels
Provenance Hotels
Rosewood San Miguel de Allende
Urban Cowboy
Palisociety
SIXTY Hotels
Impact
Our content strategy for four hotels helped us massively increase Keyword Rankings in the first year, thanks to producing blog posts, events listings and hyper-targeted landing pages. A year later, we expanded the strategy to all IC hotels, experiencing a five-digit-increase across the Independent Collection since 2015. The exponential growth in SEO traffic has also led to more new users converting, increasing the collection’s overall revenue growth, helping reduce the overall dependency on OTA production .
15x
Growth in Keywords in First Year
130x
Growth in Keywords since 2015
+24%
YoY Growth
Independent Collection
Island Outpost
Stats
+ 90%
Average New Instagram Followers per Month
+ 756%
Average Instagram Engagements per Month
+ 93%
Blog Page Views
Refinery Hotel
Impact
Spherical sourced and negotiated with two influencers - Jordan Taylor Wright (419k followers) and Sam Kolder (314k followers) - to travel to Cuba for seven days on Cuba Travel Network’s Best of the West tour package. The influencers posted to their own accounts, driving a significant increase in Cuba Travel Network’s Instagram following. They also created content for Cuba Travel Network to use on its owned channels, showcasing the company’s tour package offering in ways that are shareable and likeable to an American audience.
Cuba Travel Network
Social Stats
30k
Facebook link clicks to Park Hyatt websites
+175%
Facebook Followers
+124%
Instagram Followers
